Netflix to woo Indian audiences with 'cinema infused television' content

Lawrence Kim
May 16, 2018

It's no secret that Netflix has invested a lot in its slate of original content, and has publicly said that the reasoning was because it didn't like to be in the position of losing content when contracts ran their course and the rightsholders went off to do something else.

It's no secret that Netflix has said it will spend $8 billion this year to acquire and produce the kinds of content that will entice the average person to pay $10.99 a month to watch not only entire seasons of programs such as "Friends", and all three chapters of "The Godfather" saga, but Netflix originals such as "Stranger Things" and "Altered Carbon". The company expects its content spending for 2018 to be up to Dollars 8 billion. Original TV shows, films, and other productions make up 85% of all new spending on programming, said Spencer Wang, vice president of finance and investor relations speaking at the same event. If you need new shows and movies to watch, Netflix should have you covered pretty well for the rest of the year. Whether it's Marvel TV shows, stand up comedy, talk shows, or films of varying quality. He also said Netflix has a 470 originals scheduled to premiere between now and the end of the year, bringing the total up to around 1,000.

Sarandos believes the best way forward for Netflix is to recruit like-minded people - filmmakers that actually use and love the service.

"The creators we're talking to, they watch Netflix and they want to be on our network".

And while movies account for one-third of viewing on Netflix, Sarandos pointed to new, big budget titles as one area where it no longer makes sense for the streaming service to spend a ton of money - because if you really want to catch the latest blockbuster, you probably already saw it in theaters.

Originals are the bulk of Netflix's content budget now. That seems to be Disney's plan, plus with the power and franchises Mickey Mouse has under his belt you can safely assume that Netflix will be anxious.

Other reports by Click Lancashire

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