Shifty Jelly, maker of Pocket Casts, gets acquired by NPR, others

Joanna Estrada
May 4, 2018

NPR, WNYC Studios, WBEZ Chicago and This American Life announced today that they've acquired Pocket Casts, a podcast app created by Australian developer Shifty Jelly.

Together, these producers are responsible for over 170 million podcast downloads a month, and with that combined experience, the goal is to, "reach a new generation of listeners and to serve the needs of audio producers across public radio and beyond". "And yet despite this remarkable renaissance, the listening experience - particularly around discovery - has remained virtually unchanged". That, as Pocket Casts co-founder Russell Ivanovic writes in a blog post today, is a big part of the reason he and business partner Philip Simpson chose to sell the app to this group. Former iHeartRadio General Manager, Owen Grover, has been named CEO of Pocket Casts.

No, we're still all about podcasting, and still about the entire world, not just the United States of A. We do live in Australia after all.

Though Ivanovic says that he can't discuss what those great things are at the moment, he does say that the entire Pocket Casts team is joining this new venture. "We plan to work with producers to find new and broader audiences, which will enable creators to better connect with fans and potential audiences and build a sustainable business for their podcast". "It's a great app - with a super-intuitive interface - and I'm excited for the things we're hoping to add to it".

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