Amazon Announces GameOn, a Cross-Platform Competitive Gaming Service

Joanna Estrada
March 21, 2018

So it might not be much of a surprise that it announced a new service called "GameOn" at the Game Developers Conference today.

Amazon's new GameOn service is a set of APIs based on Amazon Web Services that allows developers to build engaging experiences into their games without needing build all the complex infrastructure to support the features. After that though the developers will pay $0.003 United States dollars per play, with physical prizing fulfilled by Amazon only being available in the USA at launch as well.

In addition to Facebook's new Games SDK that aims to increase community engagement for PC games, Amazon is also looking to do something similar. GameOn now supports leaderboards, leagues, and multi-round competitions and gives developers the flexibility to create custom events such as local and regional competitions. Developers can host special events, create regional competitions and allow players to build their own competitive multiplayer components using the service's API.

nWay, the developer of free-to-play mobile multiplayer games, started integrating Amazon GameOn competitions into Saban's Power Rangers: Legacy Wars. "We want to break that boundary", Marja Koopmans, Amazon's general manager for competitive gaming, told CNBC in an interview. According to an Amazon representative, GameOn was initially meant to be an SDK - but feedback from devs pushed the team to go with a set of APIs instead. After that time, 35,000 views per day are free, with additional views coming in at $0.003 each. Physical prizing fulfilled by Amazon will only be available in the launch. The APIs allow developers to do matchmaking, leaderboards and in-game tournaments. "The fact that Amazon chose to work with Eden Games speaks to the quality of Eden's work and the strong relationships we have built, which will benefit our company on multiple initiatives with our partners in the Esports Racing vertical". "GameOn has made it easy for us to add leaderboards and tournaments in-game", said Pascal Clarysse, CMO, Eden Games.

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