Instagram feature letting users tap photos to buy products coming to Canada

Joanna Estrada
March 20, 2018

A small number of Instagram users are now testing a new feature that will allow users to take a post from their Instagram feed, and comment on it in their personal Instagram Story.

Users can choose to not allow their Instagram posts to be "quote-Storied" in the settings, and only public posts can be quoted. Instagram will also, presumably, earn a small slice of cash for redirecting you in the first place, which means you'll be indirectly supporting your favourite (?) social network by doing some shopping. Here, users can add public posts in their Stories and further embed with a button which will allow them to see the post further. There are several customisation options included as well such as highlighting or downplaying the author, change the design, move and resize inside the Story post and even add comments in it.

"We're always testing ways to make it easier to share any moment with friends on Instagram" said an Instagram spokesperson when speaking to TechCrunch.

So how does this new Instagram Stories feature work?

According to the company, about half of its daily active users in the United States follow a shopping business account, and more than 200 million users visit one or more Instagram business profiles daily.

Snapchat may not be the only company Instagram is looking to copy. This is not the only feature Instagram is testing right now. While it's not sure when and if these features will actually arrive on the app.

Other reports by Click Lancashire

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