Amazon GameOn With Amazon Prizes

Joanna Estrada
March 19, 2018

Amazon (NASDAQ:AMZN) introduces the GameOn cloud service that helps developers easily add leaderboards, competitions, invites, and giveaways into games.

GameOn, as the service is called, is outside Amazon's cloud business, Amazon Web Services, but it's nevertheless an attempt by Amazon to outcompete the likes of Google and Microsoft to gain business from game developers.

Competitive gaming and esports are growing globally, and with Amazon GameOn developers have an easy tool to bring more players in on the action-allowing them to compete for in-game and real-world prizes fulfilled by Amazon. Developers can also empower players to create their own interactive events, which up their visibility among their peers.

"Game developers have consistently told us they are looking for ways to increase player engagement and retention", said Amazon's Competitive Gaming Director Marja Koopmans.

GameOn is like Amazon's Alexa virtual assistant and the Amazon Dash Services portfolio in the sense that it's not under the AWS umbrella - even though it does use AWS computing resources. Players in these games already experience the awesome benefits of GameOn from leaderboards to leagues to real-world prizing. GameOn works on any operating system and provides developers with the tools to bring competitive gaming to their titles easily. The GameOn API makes it easy to add competitive, prize-based play to a game leaving developers to concentrate on making a great game. "We were particularly drawn to the real-world prizing aspect of GameOn". "GameOn saved us months of development and a whole lot of maintenance and logistical overhead in the long run".

Stay up-to-date with us on the latest news from GDC 2018! It will allow developers to create competition with real-world prizes fulfilled by Amazon. According to an Amazon representative, GameOn was initially meant to be an SDK - but feedback from devs pushed the team to go with a set of APIs instead.

As well as Amazon profiting from GameOn, its aim is to further increase developer monetisation and player engagement, without detracting from the developer's time working on each title. Beach Buggy Racing 2 and Doodle Jump 2 will be two upcoming games to start giving away Amazon prizes using GameOn. For now, Amazon said, prize fulfillment is only available in the U.S.

Other reports by Click Lancashire

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