Why Is The New Honda Accord Already Struggling To Sell?

James Marshall
March 13, 2018

Automotive News reports that dealers are complaining about Honda's leasing terms not being competitive with other manufacturers.

It's been reported that some Honda dealers are even turning down shipments from the Marysville plant, simply because once the 2018 Accord reaches a dealer's lot, it's being forced to just sit there.

The 2018 Honda Accord is sleeker, lighter, lower, and cuts a smaller hole in the air than the last model, but its two-motor hybrid powertrain carries only very minor updates from that used in the prior generation of Accord Hybrid.

But the Accord's closest competitor, the Toyota Camry, was also redesigned for 2018, and unlike the Accord its sales have increased. Drive both cars back-to-back, and the Accord is clearly the better auto. In Los Angeles however, a Toyota Camry can be leased for just $219 per month, with a $1,999 down payment. You won't go wrong with either one.

Compared to the competition, the Honda Accord hybrid hovers mid-pack.

The all-new 2018 Honda Accord has won over the automotive press and it was even recently named the North American Car of the Year, but even with all of its accolades, sales are not off to a great start. Right now you can lease a 2018 Accord LX for $249 a month for 36 months with a $3,199 drive off. The also-redesigned 2018 Toyota Camry Hybrid offers up a whopping 51 mpg city, 53 mpg highway and 52 mpg combined in estimated fuel economy when equipped with the LE trim. But that vehicle is hands down the best sedan Honda has ever made.

"The quality gap has narrowed between the domestics, Honda and Toyota", the dealer told Automotive News.

"I will take what we need for the spring". But customers want a deal, and for now, it seems the Camry is the better deal. We have a better product.

When asked for comment, Honda responded, "Honda is pleased with the growing market share and top transaction prices that the all-new 2018 Honda Accord is garnering in its segment".

"We continue to work collaboratively with our dealer partners and appreciate our ongoing dialogue with them to ensure the overall value proposition with each of our products is competitive in the marketplace". "If given the choice between better product and better incentives, I'll take better product all day long".

Other reports by Click Lancashire

Discuss This Article

FOLLOW OUR NEWSPAPER