MoviePass CEO seeks to clarify app's tracking capabilities

James Marshall
March 13, 2018

In a new interview, Mitch Lowe now claims he was mistaken when discussing the data MoviePass receives.

He confirmed that the app only checks the location of the customers when checking for the nearest participating theatre, and when they check in to the theatre, so the app can verify their credit card. "We get an enormous amount of information", he said last week.

Lowe made the initial comments, which sparked the outcry at the Entertainment Finance Forum earlier in March, saying, "We watch how you drive from home to the movies. I implied we know where you are when you're on the way to the movies, and that's not what we do". "We watch where you go afterwards". Even so, he apparently admitted that MoviePass will sell your data to third parties. A response states: "If, in the future, MoviePass desires to expand our offering, we will amend our Privacy Policy and notify our members so that they will be afforded the opportunity to opt- in or opt- out of the MoviePass service".

MoviePass, the cinema subscription service that's cheaper than Netflix, gave itself a tiny PR scandal after CEO Mitch Lowe made a creepy remark about the app's location tracking abilities on mobile.

iOS allows users to control how often they share their location with applications, including never, only when they're using the app, and all of the time.

According to Lowe, about "half a dozen" customers said they canceled their service over the privacy concerns. "It's not a huge number", he said. The end goal is to provide "this whole night at the movies" experience.

MoviePass still wants to offer you services based on your location, including recommendations of what to do before and after the film. Let us know down in the comments!

Other reports by Click Lancashire

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