Fruit Ninja developer cuts half of work force

James Marshall
March 13, 2018

Mobile game developer Halfbrick, the Australian studio behind the popular smartphone game Fruit Ninja, has made as many as 30 staffers redundant. This is all according to a report today from GameSpot sister site CNET, which heard the news from multiple sources. The app has been downloaded over 1 billion times and has always been celebrated as a key milestone for Australia's local games industry.

The sources continue to allege that Halfbrick's Brisbane-based office has fewer than 30 employees; previously, that headquarters was home to 70 full-time staff.

Now the 30-man studio is focussing exclusively on running live operations for Jetpack Joyride and Fruit Ninja.

After a tremendous amount of success with free-to-play mobile games like Fruit Ninja and Jetpack Joyride, Halfbrick has been struggling to replicate those successes. The remaining staff members are now said to be focusing on these current games.

The same can not be said for Halfbrick, which has struggled since 2015, when it laid off all of the design developers. Kotaku cites "a shift in approach" within the studio, a strategy that reportedly left the company without a designer during that time. Deo added, "Great ideas can come from anywhere and we want to create an environment that fosters this notion".

Back in 2016, The Hollywood Reporter broke the news that a film version of "Fruit Ninja" is in the works.

Other reports by Click Lancashire

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