'Today' Takes Ratings Gold During First Week Of PyeongChang Winter Games

Joanna Estrada
February 24, 2018

The gap between Pyeongchang and Sochi still stands at 7 percent.

With the seven nights of Olympics coverage accounting for the week's top seven primetime programs on the broadcast networks in every key ratings measure, NBC averaged a 4.3 rating and 17.6 million viewers overall for the week of February 12-18, according to "live plus same day" viewing figures from Nielsen Media Research, .

NBC's all-Olympics prime-time schedule between February 12 and Sunday averaged 17.62 million viewers, while the first full week of coverage of the 2014 Sochi Games averaged 21.21 million viewers. Today has won outright in total viewers, the news demo, and the younger 18-49 demographic, nine out of the most recent 12 weeks, which is its best record in almost six years. That is also down a steep 20 percent from what the combined coverage drew on Tuesday, Feb. 20 (13.9 rating) and approximately 15 percent from the first Wednesday, Feb. 14 (13.1 rating). Saturday was the least-watched night of the Olympics so far, with 16.1 million viewers on NBC, NBCSN and streaming services, although that was down only 6 percent from Sochi. Fox News Channel was second for the week, averaging 2.233 million.

NBC's primetime PyeongChang broadcast was altered substantially when multiple alpine skiing events and women's snowboard slopestyle experienced weather postponements, making some nights lean and some nights congested with programming options, which could be a mitigating factor in these preliminary results. Its overall ranking was not available.

ABC's "World News Tonight with David Muir" was the most-watched network nightly newscast for the 12th consecutive week and 23rd of past 24, averaging 9.009 million viewers.

CBS was at 0.6/2 with repeats throughout prime.

With last week's win, NBC's morning program has dominated the news demo 112 weeks.

Other reports by Click Lancashire

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