Snapchat gives creators new audience analytics, including views, engagement, and demographics

James Marshall
February 15, 2018

In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3 percent.

If users think themselves smart enough to take the screenshot when they are offline or flight mode, they are pretty fools.

It's not just the teens leaving. For this, bloggers or other webpage creators can easily get a link or even embedded code to include Snap Maps on their posts or websites. There will be 6.4 million 55- to 65-year-old-plus regular Facebook users this year, the biggest demographic save for 16- to 34-year-olds.

So why do youngsters seem to prefer Snapchat over Facebook?

According to market research firm eMarketer, for the first time, less than half of USA internet users aged 12 to 17 are expected to use Facebook via any device at least once per month this year.

Born on Snapchat, the idea of a story is that you can share a post but it will expire after 24 hours - making it a great way to share the photos that don't quite feed on your 'gram feed.

It's official: Facebook is for old (er) people. "They like that posterity".

A German court has ruled Facebook's insistence that users provide their real names violates the country's data protection laws. But that's an eight percentage point drop on the previous forecasts made by emarketer.

"I would like to see how many people actually follow me and what percentage of my followers are watching my Snapchat Story", Rosy McMichael, an influencer within Univision Creator Network, said in December.

McAfee Chief Scientist Raj Samani said: "While the changes to Snapchat's user interface haven't gone down too well, users need to be aware that any app updates are also likely to contain vital security updates in addition to changes to the look and feel".

Virtually every app redesign triggers a negative reaction from some users, as Facebook and Instagram have seen.

Additional information about audience interests - in addition to the information above, creators will also be able to get more information about their viewers' interests across key lifestyle categories (such as film and TV, travel, food, fashion, sports) and the top geographic regions where their audience is located. "It just won't be as cool to certain age groups".

Other reports by Click Lancashire

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