Rocky Top near the top of NFL Super Bowl appearances

Marco Green
February 1, 2018

Wu will also perform at Super Bowl LIVE presented by Verizon, a 10-day fan festival kicking off in downtown Minneapolis on February 3.

"Thanks to the National Football League and Minnesota Super Bowl Host Committee for inviting me to join in the Super Bowl LIVE festivities leading up to the big game", Wu said.

Minnesota Super Bowl Host Committee CEO Maureen Bausch expressed a similar sentiment, noting that they were thrilled to host Kris Wu.

Wu was quoted as saying that it was his great pleasure to be named "ambassador to one of the world's most recognizable sports and entertainment events".

But this leaves one important question: Why do we use Roman numerals for the Super Bowl?

The NFL is turning to Chinese pop star Kris Wu to build an audience for professional football in the world's most populous nation. He also has an expanding global fan base thanks to his ventures into worldwide scenes. "Deserve", released in last October and featuring Travis Scott, briefly landed at No. 1 on the USA iTunes charts.

"AMVETS was offered ad space in the league's Super Bowl program, but the inclusion of a "#PleaseStand" slogan prompted the league to reject it.

Wu is a top singer and actor in China, and now has 28 million fans on Weibo, a Chinese Twitter-like platform, and 5.6 million fans on Instagram. While Miami has had the most, having 62 players represent "The U" in the Super Bowl, Tennessee is not far behind. Data from Nielsen showed 114.4 million people watched the New England Patriots beat the Seattle Seahawks.

In China, local coverage and broadcast of the Super Bowl LII games, other events, including Wu's performance will be done by Tencent Sports.

Other reports by Click Lancashire

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