Amazon Go opens doors in Seattle

Marco Green
January 23, 2018

According to a Recode, these instances pushed back the debut of Amazon Go to the public.

SEATTLE-No cashiers, no lines, no registers-this is how Amazon sees the future of in-store shopping.

The Seattle store, known as Amazon Go, is located at 2131 7th Ave, Seattle, near the corner of 7th and Blanchard. It has opened more than a dozen bookstores, taken over space in some Kohl's department stores and bought Whole Foods previous year, giving it 470 grocery stores.

Amazon explains that its "checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning", which combined allow the retailer to automatically detect when products are removed or returned to store shelves. The technology hasn't been proven fool-proof yet, and it may get confused when the store is crowded or when items get misplaced in the store. On Monday, workers were on hand to help shoppers find and download the Amazon Go app on their phones. Shoppers are charged when they leave the store. After grabbing their items, customers are free to leave the store, as the app handles the payment transaction once they leave the store.

Amazon said families can shop together with just one phone scanning everyone in. The company will send a receipt and charge their Amazon account.

At about 1,800 square feet, the store will also sell ready-to-eat breakfasts, lunches and dinners.

Amazon did not reveal its plans to launch other Go stores and also stated that it will not use the technology at its recently acquired retail chain Whole Foods. A small section features products from the Whole Foods 365 brand.

Other reports by Click Lancashire

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