GAC Enverge concept comes with detachable flood light, VR screen windows

James Marshall
January 19, 2018

GAC, which stands for Guangzhou Automobile Group Co., also plans to enter other global markets after the US, including Europe.

If GAC does enter the USA market, the company plans to introduce Americans to its Enverge, an electricity-powered SUV. The company also unveiled the GA4 sedan, designed as a family vehicle.

GAC is on a winning streak in its home market in China.

Candidates include Mike Manley, who leads the company's Ram and Jeep brands, and Reid Bigland, who leads the Alfa Romeo and Maserati brands and US sales.

GAC also didn't have much to say about its electric concept apart from the vehicle being called the Enverge.

The GAC Enverge's bodywork encases a 2+2 layout. Featuring many technological achievements, Enverge demonstrates the innovative allure of NEVs and creates a new driving experience for energetic young drivers. "It's our GS8 and it's our mid-size crossover", said Emily Pelk, GAC product specialist. The GA4, then, was more a display of GAC's abilities as a carmaker as opposed to its first step in US sales.

He also explained that the word Trumpchi means "legend" in Chinese. And the company is opening R&D centers in Detroit and Los Angeles after already establishing one in Silicon Valley.

Over the next few years GAC plans to reconfigure its GS8 to American safety standards and preferences.

Michael Dunne, president of Dunne Automotive Ltd. and an adviser to GAC, says the automaker has closely studied the US market.

GAC Motor is also expanding its efforts to raise brand awareness and increase its influence. GAC plans later in 2018 to announce a new English brand name and marketing strategy. The company will, for the first time ever, attend the annual convention of the National Automobile Dealers Association (NADA) in Las Vegas this March, further expanding its distribution network and dealership resources. The company has continuously engaged in major public welfare activities with a focus on global environmental protection, including building China's first-ever "Three-River Source National Park" with WWF. He is Yu Jun.

"It's not a question of if, it's a question of when", Toyota North America CEO Jim Lentz said in an interview.

Other reports by Click Lancashire

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