Infiniti luxury brand to switch to electric cars, hybrids ā€” Nissan CEO

Joanna Estrada
January 18, 2018

As a result of this emphasis on low emission technology, Infiniti expects more than half its global sales to be comprised of electric vehicles by 2025.

Infiniti will offer a mix of pure electric vehicles (EV) and e-POWER vehicles - demonstrating the full range of low emission vehicle technology available to the auto maker, as the premium brand of Nissan Motor Company.

Infiniti says it will soon offer both pure-electric vehicles and "e-POWER" vehicles, the Nissan luxury arm's buzzword for hybrid technology. It's part of Infiniti's plan to play catch up with the competition. Its global luxury market competitors, including Audi, BMW, Mercedes, Volvo and Jaguar already have unveiled similarly aggressively electrification plans.

The brand sold 153,415 vehicles in 2017, an increase of 11 percent.

Revealed at the 2018 Detroit Auto Show, but obviously photographed elsewhere, the Infiniti Q Inspiration Concept foreshadows an upcoming flagship sedan featuring notable new engine technology. In 2012, the company unveiled the Infiniti LE concept at the NY auto show - a model that would have been an upgraded variation of the Nissan Leaf.

While no explanation has been given for the switch to electrification, Infiniti designer Karim Habib told Autocar that the proportions of the Q Inspiration could be turned into a fully electric model.

"Our strategy is to continue to be in a leading position" in electric cars", Saikawa said Tuesday.

Infiniti executives emphasized Monday that the VC Turbo engine is envisioned as a bridge technology to electrification, which they said was in the works.

Infiniti recently introduced a new VC-Turbo variable compression ratio engine making its way onto the upcoming redesigned 2019 QX50 crossover.

"E-power" functions similarly to a hybrid vehicle, except the gasoline engine - in this case, a small 3-cylinder engine - serves as the main battery pack's generator, meaning no gasoline power is sent to the wheels.

Other reports by Click Lancashire

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