Patanjali Ayurveda goes digital, Ramdev announces partnership with Amazon, Flipkart and others

Marco Green
January 16, 2018

"But we don't support foreign direct investment", Ramdev said at the launch of Patanjali's entry into the e-commerce sector.

After establishing a strong retail presence, Yoga guru Ramdev's Patanjali Ayurveda has entered into an agreement with all major e-commerce platforms to give a big push to the online sale of its Swadeshi range its FMCG products.

The company has also announced its partnership with leading e-retailers and aggregators to authorise online sales of its products which include Paytm Mall, BigBasket, Flipkart, Amazon India, Grofers, Amazon India, netmeds, 1mg and Shopclues, among others. "We shall promote exports of Ayurveda globally".

The company's CEO and Managing Director Balkrishna said that nowadays people are giving priority to online shopping and this is a good option for such people.

He added that the company is growing its direct distribution in general and modern trade and that its products will be available at 50 lakh stores from the current 10-15 lakh stores. He said that the company will buy oranges from farmers in Maharashtra, their unit has been installed.

"It would reach those who do not have access to the point of purchase and they are looking for alternate mechanism to shop and can get Patanjali products at home, and provide most efficient and convenient digital shopping experience", Balkrishna said. The company's products, he said, have gone from Haridwar, where it is based, to "Har Dwar [every doorstep]", the Financial Express quoted him as saying.

Other reports by Click Lancashire

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