Mom of boy in H&M's 'coolest monkey' advert says, 'Recover from it'

Lawrence Kim
January 14, 2018

Opinions from the global community were spread among those who believed H&M was being intentionally racist, inadvertently racist or not racist at all. H&M quickly pulled the hoodie from their stories worldwide, while several celebrities have blasted the retailer.

"We sincerely apologize for offending people with this image of a printed hooded top", a spokesperson wrote to CNBC.

Meanwhile, recent reports suggest that pressure has to be building up for personalities who recently appeared in ads for H&M and competed collaborations with the brand including rapper Nicki Minaj and actor Jesse Williams. We're deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering.

The statement continued: "It's obvious that our routines haven't been followed properly. We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

Mango waded in on social media yesterday in an attempt to end the argument, saying her son had modelled "hundreds of outfits" and frankly, she didn't see the big deal.

James wearing a crown accompanied by the words "King of the World".

Gulf News reports that Mango herself said she started getting racist remarks thrown her way, with some social media users calling her a "monkey". And we ain't going for it! He said, "Enough about y'all and more of what I see when I look at this photo". The ruler of the world, an untouchable Force that can never be denied!

"Put some respect on it!"

In a following tweet, she wrote, "As somebody who has been called a monkey many times by white people (both to my face and online), this is absolutely unacceptable".

When many people found that ad offensive and racist, the other of that black boy doesn't seem to care about the issue.

"We agree with all the criticism that this has generated - we have got this wrong and we agree that, even if unintentional, passive or casual racism needs to be eradicated wherever it exists..."

Other reports by Click Lancashire

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