How Google Assistant and Amazon Alexa took over CES 2018

James Marshall
January 14, 2018

Hardware manufacturers have launched a wide array of new smart home products, most of which come with either Amazon's Alexa or the Google Assistant. However, Google's seemingly direct hit at Amazon comes with the introduction of their Smart Displays, a device that will run on Google Assistant.

On the show floor, it smoothly scrolled through demo applications popping up info in ways we're used to seeing on our phones or through Android Auto.

Google just announced a slew of new Smart Displays featuring Google Assistant at CES 2018.

Microsoft would do well to increase its OS-led foothold in the business marketplace, as digital assistants will in all likelihood be an everyday facet of the workplace within the next few years.

Sorted by categories, it really is a comprehensive thesaurus of all the interactions Google's useful piece of software is capable of, and it's enough to supercharge the experience of even the most devoted fans. In the home speaker segment also, Alexa-based devices sell around 70% in the U.S. market, leaving the rest to be divided among the other players. People can now transmit from Google Assistant their voice on handsets or voice-supported speakers such as Google Home.

"Panasonic's work to bring Amazon Alexa to the vehicle is a great example of how we're seeing greater collaboration between technology vendors to provide a more consistent experience in different domains", said Nils Lenke, senior director of corporate research at Nuance. Joining these were the smart displays featured earlier today with three of them (JBL, Lenovo and LG) based on the Qualcomm SD624 Home Hub Platform and the Sony smart display the MediaTek MT8173 SoM.

Google has spent the previous year bringing Assistant to over 400 million devices as it aims to make its virtual assistant available pretty much everywhere. Google's decision to respond to Alexa's dominance of CES 2017 marks a shift in its narrative, suggesting a more aggressive promotion of assistant services could be coming. You can also share a specific function using the included button, letting your friends know how to get better control out of their smart devices.

Other reports by Click Lancashire

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