YouTube Are Reportedly Planning Big Changes To Stop Another Logan Paul Incident

Joanna Estrada
January 13, 2018

Videos that are part of Google Preferred have always been governed by YouTube's general and posting rules that define offensive and unacceptable content.

YouTube has suspended projects with U.S. internet star Logan Paul following his controversial video showing the body of a suicide victim. The company will use the combined forces of its 10,000 human moderators and artificial intelligence software to identify videos posted by the biggest channels that violate YouTube's guidelines and are not suitable for advertisements.

"In light of recent events, we have made a decision to remove Logan Paul's channels from Google Preferred", a YouTube spokeswoman said in a statement earlier this week. However, it did not detail just what those consequences would be at that point.

Google has made a decision to step up its monitoring process and will reportedly start vetting YouTube channels more strictly from now on.

YouTube also added that it will share more information soon on the measures it plans to implement to ensure that such an appalling YouTube video never makes rounds again.

He posted an apology following criticism of the controversial video, saying he "should have put the cameras down and stopped recording what we were going through".

The popular video platform has now removed Paul from Google Preferred, a program created to ensure that brands sell its ads alongside the top 5 percent of YouTube's content creators.

According to Google, The Preferred Ad Programme includes "the most popular YouTube channels among U.S. 18- to 34-year-olds" and "the most engaging and brand safe content on YouTube". "Additionally, we will not feature Logan in season four of Foursome and his new originals are on hold". With Google/YouTube selling advertising on videos from Preferred creators at higher-than-standard prices, ensuring the integrity of the Programme is likely to be a vital priority following a year of controversy for the platform.

YouTube has declined to offer additional comments besides the official statement.

Other reports by Click Lancashire

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