LG's 2018 ThinQ smart TVs have Google Assistant on board

Elias Hubbard
January 12, 2018

The 2018 OLED and SUPER UDH TV range will be up on display at CES 2018 and will go on sale later this year. Till now, LG has used its webOS.

After having a bumper 2017 with its OLED screens, LG is not letting up on the televisual innovation ahead of CES 2018, as it's just announced that it will be building in Google Assistant support to its new sets.

With ThinQ AI, users can say things like '"show me all the movies this actor has starred in", or "show me yoga videos,"' for instance, LG wrote in a news release.

LG also pointed out another advantage that its ThinQ AI brings when it said, "With a dramatically streamlined setup process, viewers can easily and quickly connect to gaming consoles and external soundbars". The awaiting feature in LG's 2018 TVs powered by Artificial Intelligence technology (ThinQ) permits the execution of multiple voice requests through LG's open smart platform and also third-party AI services.

The company is also promising image enhancements to OLED with its Alpha 9 processor. The TVs add support for Advanced HDR by Technicolour, building on a legacy of supporting most major HDR formats, from Dolby Vision to HDR10 and HLG (Hybrid Log-Gamma). But to operate these ThinQ devices - and the LG TVs will use the same system most likely - you have to utter ugly phrases such as "OK Google, talk to LG, turn on the air purifier". The current biggest OLED you can get is the Signature W series at 77 inches, and you won't get change from $30,000 on that one, if not much more.

While you could ask Apple's Siri, Amazon's Alexa or Google's Assistant the same questions, none of them would understand what you're talking about - your LG TV, on the other hand, will. This will give the users an entirely new TV watching experience.

The Alpha 9 processor, powering models in LG's OLED TV line, says LG, will further improve picture quality, employing a four-step process and using an algorithm allowing for greater subtlety in noise reduction, improved image clarity by toning down artifacts and more effective rendering of smooth gradations.

LG is showcasing all this new tech at the CES show on booth #11100 in Central Hall of the Las Vegas Convention Centre. "LG is dedicated to providing cutting-edge technology that elevates user lifestyles and offers unmatched convenience".

Other reports by Click Lancashire

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