Amazon extends olive branch towards Google, plans to stock Chromecast

Joanna Estrada
December 17, 2017

The world's largest online retailer reversed course on Thursday after Google recently blocked YouTube viewing on the Fire TV and Echo Show, two Amazon devices where watching video are popular features.

It was only a couple weeks later that Google issued another blow directed at Amazon, announcing that it was preventing Echo Show devices from accessing YouTube and that it will do the same with Fire TV devices.

However, the tide is about to change, as the two are reportedly in "productive discussions", plus the listings for Chromecast and Chromecast Ultra are back up over at Amazon. A Google spokesperson confirmed that the two companies are in "productive discussions". Amazon also said it would begin selling both Apple TV models, the 2015 model as well as the recent 4K version. "I can confirm that we are assorting Apple TV and Chromecast", an Amazon spokesperson told Variety via email, while declining to comment any further on any agreement between the two companies. The lack of Chromecast sales was only one reason cited by Google, with others being the lack of newer Nest products and Google Home.

The change may de-escalate mounting fights between Amazon and Google in particular, whose disagreements resulted in Google pulling YouTube from Amazon devices just last week.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", Google said at the time.

This is the latest fracas between the world's largest internet companies. Earlier it was Amazon who disallowed Prime casting over Chromecast.

It's unclear whether YouTube will now return to the Echo Show and if Google is still planning on removing access to the video site from the Fire TV next month.

The Apple TV (left) and the Apple TV 4K.

Other reports by Click Lancashire

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