Google to block YouTube from two Amazon devices

James Marshall
December 7, 2017

That includes Google's Chromecast streaming device, an alternative to Fire TV, and an internet-connected speaker called Home, which is trying to catch up to Amazon's market-leading Echo.

You will still be able to access YouTube on the Amazon Fire TV until January 1, however, so if you're a user, I'd start making the most of it because I don't see either company backing down on this one.

Amazon are gearing up for the launch of the Grand Tour series 2 tomorrow (8 December) and in positive news they announced announced yesterday that the Prime Video app is now available on Apple TV and Apple TV 4k.

In a statement, Google said it had been "trying to reach agreement with Amazon to give consumers access to each other's products and services" but, "given the lack of reciprocity", had chose to no longer support YouTube on Echo Show or FireTV. In September, Google blocked YouTube support for the Echo Show and at the time said Amazon's implementation "violates our terms of service, creating a broken user experience". Amazon and Google, which is owned by Alphabet Inc, square off in many areas, from cloud computing and online search, to selling voice-controlled gadgets like the Google Home and Amazon Echo Show. "We hope we can reach an agreement to resolve these issues soon". But where it gets odder is that Amazon sells Roku and Apple TV devices which makes me think this beef runs a lot deeper than either party is letting on.

Amazon did not immediately respond to a request for a comment on whether Apple TV will return to Amazon's online store now that it supports Amazon Prime.

But in this instance, the two tech heavyweights aren't fighting over licensing fees.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

A statement from Amazon on Tuesday didn't address Google's claims. The Chromecast streaming product was removed from Amazon.com in 2015. "Seems like some of the biggest internet companies can't say the same". They point out that Amazon does not have the Prime Video app for Google Chromecast devices and its website does not sell Google products like the Chromecast and Google Home. Amazon also doesn't allow its Prime video streaming service on Chromecast, an omission that Google wants to change.

The video-streaming access fight has been brewing for some time.

Other reports by Click Lancashire

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