Lamborghini Urus Finally Ships In Spring 2018

Joanna Estrada
December 5, 2017

In terms of proportions, the Urus was inspired by both the LM002 and the automaker's supercars. Customers can also opt for a 21-speaker Bang & Olufsen audio system. It is the Italian automaker's first SUV since the LM002 was discontinued in 1993. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public.

Following tradition, the Urus' name is derived from the world of bulls.

Lamborghini has just launched its third model, the Urus, the first ever "Super Sport Utility Vehicle", and tus creating a new niche of "power, performance and driving dynamics, unparalleled design, luxury and daily usability" according to Lamborghini. The model could lift the brand's earnings by more than 50 percent in 2019, Dean said.

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV".

In the interior, optional features include a TV tuner, heads-up display, a Lamborghini smartphone interface, and a smart display for rear-seat entertainment.

Asked about the prospect of the vehicle manufacturer entering Formula 1 - after F1 director Ross Brawn said he would like to get Lamborghini and other manufacturers involved - Domenicali said the answer was "no". It'll be the last place Jeremy Clarkson thinks of looking for a Lamborghini engine. These are impressive performance figures for a large SUV.

Lamborghini's new SUV, due out sometime in the spring of 2018, will come with standard 21-inch wheels with some even bigger options available. Last year Lamborghini sold a mere 188 units in China, compared with 303 in the United Kingdom, a market 90 percent smaller.

The luxury auto maker has said that the first deliveries of their new Urus will start in the spring of next year. The Urus might be an SUV, but there are only four individual seats, and it appears that all passengers will ride in the lap of luxury. Standard front sport seats are fully electric, heated, and 12-way adjustable. The frameless doors fit in with the sloping roof line. The chassis floor is a high-strength steel material.

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