Twitter Bets on New Data Business Product to Revive Revenue

Joanna Estrada
November 15, 2017

The new API will have a range advantages over the company's current free offerings including more Tweets per request and support for more complex queries. This issue was again raised during Twitter's 2015 #HelloWorld tour, in which Dorsey apologized for the company's rocky relationship with developers and invited them to submit their specific concerns.

Twitter's Premium APIs sit between its free API - through which bot makers can make REST requests to promulgate propaganda and access assorted bits of user data - and the costly enterprise API - which provides real-time access to bulk Twitter info, the sort of thing intelligence agencies and brand monitoring firms might find useful.

"The new premium APIs bring the reliability and stability of our enterprise APIs to our broader developer ecosystem for the first time", Tornes wrote. At a cost of $149/month, it's the first of what Twitter promises will be several premium APIs that are scheduled to appear in the coming months. "They include a clear upgrade path that scales access and price to fit your needs". The first of these is the Search Tweets API, which offers an easy avenue to the past 30 days of Twitter data.

The company eventually plans to offer a more historic-oriented API, which will let developers look at every tweet ever posted: even those that date back to when the company was called "Twttr".

The new products are called Twitter Premium APIs, and they're created to offer expanded access to Twitter data beyond what's now available in the free APIs.

Overall though, the new premium APIs are way more powerful.

Finally, Twitter is launching a new dashboard to allow developers to keep track of their usage. In a public Trello board, the company indicated that it was looking at additional APIs with self-managed access and additional endpoints, as well as developing advanced search capabilities.

Twitter has unveiled a new option for developers that want to interact with the social media platform. Twitter on its most recent earnings report noted that its data platform is among its fastest growing businesses. Considering that Twitter's total business is shrinking, data licensing has been one of the company's bright spots.

Twitter is asking parties interested in the new developer tools to fill out an application. That should help the company catch more malicious users at sign-up. This process asks for information like basic contact details and what developers will do with the data.

Other reports by Click Lancashire

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