YouTube Pacts With Ticketmaster To Help Musicians Boost Concert Sales

Joanna Estrada
November 14, 2017

Fans wanting to connect with concert tickets and tour information will be able to do so through the artists' YouTube video pages.

"Starting today, we will begin featuring hundreds of artist's upcoming U.S. tour dates on their YouTube videos", explained a blog post from the YouTube Music team. If fans want to buy a ticket, however, they will be whisked off to Ticketmaster's website to complete the purchase. The experience works on both web and mobile, though it looks slightly different, depending on the platform. We'll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans.

The tie-up follows Ticketmaster's year-old partnership with YouTube's nearest rival, Spotify, as well as social media sites Facebook and Snapchat.

Those outside the US won't see the live show information, though they may still see a link to live shows if the artists have included one in their video notes. This joint integration allows users to learn more about upcoming and nearby concert listings while listening to the artist, and if they so choose, jump directly to Ticketmaster to purchase tickets.

Presumably, there's some sort of revenue sharing agreement here for the ticket sales that are initiated via YouTube, but the company didn't say.

YouTube, it is fair to say, is a major destination for music fans around the world, and as such the Google-owned giant will now help promote live gigs related to artists' videos posted on its platform.

The feature - initially only available in the USA, but with plans to roll it out internationally - sees upcoming concert dates for some of the world's biggest artists listed under their videos.

Other reports by Click Lancashire

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