You Can Now Buy Makeup on Spotify - Here's How

Elias Hubbard
November 14, 2017

Now, Spotify has been allowing artists to connect with their service called Merchbar in order to sell things like posters and band tees, but this is the first time Spotify has allowed an artist to expand beyond that.

This might be one of the most interesting developments to happen in the beauty industry so far: Pat McGrath is partnering up with Spotify so you can shop her latest collection on the music streaming platform.

"It's such an honor to be launching my new single "Obsessed" along with Pat McGrath Labs", said Lindemann.

"Beauty, fashion, and music have been intrinsically linked since the 1960s", she said in an official statement.

Here's how it works: Spotify listeners can watch Maggie Lindemann's music video for "So Obsessed", where the 19-year-old up and comer models a slew of lip shades from the MUA's line. The rising star, pictured above, is a new McGrath muse and is releasing a new single, "Obsessed", timed with the campaign launch. "Pat is not only a fashion icon, she's an unbelievable person and a great friend".

All of which you can now purchase directly through Maggie's Spotify artist page - thanks to Spotify's merchandise partner Merchbar.

Pat McGrath Labs just announced that they're teaming up with Spotify for their brand-new launch today (November 13), meaning you can buy your favorite makeup by listening to music. "That's why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that's never been done before". Pat McGrath Labs' brand new products will now be available globally on Maggie Lindemann's Spotify artist page. I'm thrilled to see it finally come to life'.

The products will be sold through Merchbar - who have been offering Spotify's 140 million subscribers the chance to buy merchandise like T-shirts and vinyls since 2016.

We didn't think shopping for makeup could get easier, until Pat McGrath unveiled her most unexpected partnership to date.

Other reports by Click Lancashire

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