Apple Once Again Became the Biggest Selling Producer of Wearables

Joanna Estrada
November 14, 2017

It also gave Apple 23 percent of the market, putting it fractionally ahead of the 21 percent for Xiaomi, the Chinese firm that was briefly top of the industry for the first time in the previous quarter. CCS Insight believes Apple could have sold more as Watch 3 only went on sale in the third week of September, about halfway through the Quarter, and supply was constrained.

The analyst says the cellular LTE Apple Watch Series 3 has proved popular, with demand outstripping supplier and carriers surprised by the demand for the cellular Watch ...

Xiaomi and Fitbit, which shipped 3,6-million and 3,5-million wearable bands respectively, have also bucked the trend of the traditionally weaker Q3 by posting quarter-on-quarter growth.

Apple shipped 2.8 million units of wearables in the third quarter in 2016.

Apple sold 3.9 million units in Q3, buoyed by a product refresh which saw Series 3 introduced, which included an LTE model for the first time.

In September, Apple unveiled a watch with built-in cellular, which means users can use the device to make calls, stream music and perform other tasks without having to be tethered to the iPhone.

The new device, Apple's first that connects to the internet without being tethered to a smartphone, took the USA mobile giant to 3.9 million shipments in the recent Q3 2017, according to new data from Canalys.

The report added that Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones. Smartwatches are vital for improving the overall brand image for smartphone vendors looking to enter the premium segment. But Canalys reported the top vendors were all up in the previous quarter.

"Apple and Samsung are increasing user stickiness and brand loyalty by adopting an ecosystem strategy, which includes wearables and audio accessories". Q4 performance will be crucial to assess consumers' reaction toward the emerging trend of fashionable smartwatches that prioritise form rather than function. As a result, Apple is once again the market leader for wearables on the wrist.

Other reports by Click Lancashire

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