IPhone 8 Sales Anemic So Far, Mobile Carrier Says

Joanna Estrada
October 21, 2017

Apple Inc's shares fell almost 3 percent on Thursday on signs of weak demand for the iPhone 8 that caused analysts and investors to question the company's staggered release strategy for its latest phones. Will the iPhone X set sales records?

The iPhone Upgrade Program is Apple's version of carrier lease/finance programs.

Macotakara, meanwhile, suggested that next year's iPhone models with OLED displays and Face ID will begin with prices of about $900, compared with the $999 starting price of the iPhone X. Both reports, however, do not specify if there will be a model like the iPhone X in 2018.

"As we get into the holiday season, some of those new devices come out, we think we will see strong demand". Apple skipped the iPhone 7s this year and went straight from the iPhone 7 to the iPhone 8, so we are no longer sure about anything regarding the company's naming conventions. That should allow those customers to "speed through checkout" faster than the rest of us, markedly improving their chances of getting an iPhone X on November 3rd.

USA wireless carrier AT&T said last week its third-quarter postpaid handset upgrades were down by almost 900,000 from a year ago. "(But) this is the early innings of what we believe is the biggest iPhone product cycle with X leading the way".

While 3 million may sound like a lot of iPhones, it looks much smaller when you consider that Apple moved 13 million iPhone 6S units the first weekend that handset was available on the market. According to a carrier store survey, the iPhone 7 is now outselling the iPhone 8.

One of Apple's key supply chain sources in Taiwan has reported that the tech giant has cut orders for the iPhone 8 and iPhone 8 Plus by about 50%.

These numbers don't necessarily show that Apple is struggling though since they earn even bigger margins on devices with higher internal storage capacity.

There's a "more anaemic appetite for the iPhone 8 right now", Joe Natale, chief executive of Canadian carrier Rogers Communications, was quoted as saying in an Irish Examiner report on Friday.

Other reports by Click Lancashire

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