Apple unveils new Chicago store, by Steve Jobs Theater architect

Henrietta Strickland
October 20, 2017

The new store, between Pioneer Court and the Riverwalk, was designed by architect Stefan Behling of Foster + Partners.

Staffed by 250 employees, the new store includes "avenues" showing off Apple products, a "genius gallery" for troubleshooting and a "boardroom" where shoppers can work or hang out, Apple executives said during a walkthrough Thursday.

Apple Michigan Avenue opens to the public at 5 p.m. Friday.

In the company's most ambitious store design yet, the all-glass storefront called Apple Michigan Avenue on the Chicago River will for one month offer visitors free sessions to experience augmented reality, design artwork, learn coding and tinker with robots.

Angela Ahrendts commented on the new store, saying the Michigan Avenue store represents "the first in a new generation of Apple's most significant worldwide retail locations".

"Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city", said Jony Ive, Apple's chief design officer.

The huge black walls hiding its construction are down, and Chicago's new Apple store is ready for its debut. The selected finalist will receive ongoing support from 1871, a non-profit digital startup incubator, and Apple. Today at Apple programming is available in all Apple Stores around the world.

Other reports by Click Lancashire

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