Porsche launches subscription auto hire program

Joanna Estrada
October 13, 2017

The higher tear mixes the Launch vehicle with their high-performance versions, while also including the magical 911 and the Panamera. The Porsche Passport, which has now been launched in Atlanta in pilot form, is a subscription-based service that allows members to get behind the wheel of various Zuffenhausen machines without having to buy or lease these.

Porsche Passport is a straightforward subscription scheme offering on-demand access to a range of Porsche models for a fixed fee.

The German luxury auto maker is launching a subscription service called Porsche Passport. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said President and CEO Klaus Zellmer of PCNA.

That provides access to eight models, including the 718 Boxster and Cayman S, but subscribers to the $3,000 (£2,300) Accelerate plan can choose from 22 vehicles, including the 911 Carrera S and the Panamera 4S. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips". To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. The membership plan includes vehicle registration, tax, insurance and maintenance. There will also be a one-time activation fee of $500. After the pilot programme, both Porsche and Clutch Technologies will determine whether or not to expand Porsche Passport to further locations in North America and potentially in Europe. "Clutch is proud to be the enabling technology behind the service". There are no such things, so, just like those millennials who want to steer clear of owning a auto, this program might determine certain Porschephiles to enjoy the crest without the ownership frame.

Porsche is taking that approach with its cars as well, which is why it has launched Porsche Passport, a new sports auto and SUV subscription programme, in the United States.

Other reports by Click Lancashire

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