Apple dumps Bing for Google

Joanna Estrada
September 26, 2017

Google already is the default Web search provider in Safari for iOS and Mac.As TechCrunch notes, it's not clear exactly why Apple is doing this now. With almost 15 percent of phones worldwide using iOS, according to IDC, Apple's default search engines represent a sizable audience, even if those users don't always click through to the respective search pages.

The Safari web browser has long offered Google results by default, a privilege Google has paid billions for.

Google - not Microsoft's Bing - will now be the default for web searches on Siri, iOS, and Macs' "Spotlight" function, Apple said on Monday.

Microsoft, for its part, is pointing to the future.

The transition away from Microsoft's search engine, which previously provided services to Siri, isn't total - image results will still be provided by Bing. I would imagine that Apple would like to keep some search results with a Google competitor, if only to have a fallback plan if the relationship sours again. Web searches, meanwhile, will be provided by Google, while video searches will now rely on YouTube. "As we move forward, given our work to advance the field of AI, we're confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners". I suspect it will have a dramatic and negative impact.

As of today, searching the Web with Siri or Spotlight on iOS and macOS devices will show you results from Google, not Microsoft's Bing search engine.

Other reports by Click Lancashire

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