Facebook and Amazon might bid on English Premier League rights

Ruben Hill
September 23, 2017

Amazon and Facebook are expected to enter the bidding war when the next Premier League TV deal is negotiated in the coming months, according to Ed Woodward, executive vice-chairman of Manchester United.

Last season saw United win the Community Shield, League Cup and Europa League, which ensured their return to the Champions League for the current campaign.

But Woodward says there is a growing possibility that the next TV negotiations will include some new names with innovative ideas in how to reach the increasingly-diverse audiences across both the United Kingdom and global markets.

They have also qualified for the Champions League after winning the second-tier Europa League last season.

"Absolutely, I think they will enter the mix; anecdotally, there was incredibly strong interest in the last cycle", he said via The Guardian. Secondly, Amazon has taken over the Thursday night streaming from Twitter for the National Football League and, thirdly, the MLS deal with Facebook is very interesting to broadcast 22 games in the regular season.

"So there is nothing concrete that is going on at the moment, but I do think there is a noise level that has increased since August".

The club turnover was 784 million USA dollars with profits of 109 million US dollars, accounts for the year ending June 2017 show.

Facebook failed with a $600 million (about £442 million) bid for cricket's Indian Premier League's overseas rights, and the digital companies could bid for the domestic or overseas rights to English football's top tier.

Such a deal could mean big business opportunities for the financial super-clubs of the Premier League, with the likes of Manchester United tabling a total income of £515m from sponsorship and broadcast deals and ticket sales for the 2015/16 season alone. For example if you finish third you get 20%, and roughly that would work out at about £10m.

The lower figure was partly blamed on the prospect of bonus payments to players because of Champions League qualification.

Other reports by Click Lancashire

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