The iPhone 8 launch in London was... muted

James Marshall
September 23, 2017

Burgundy Asset Management Ltd. now owns 1,060,062 shares of the iPhone maker's stock valued at $152,670,000 after purchasing an additional 8,536 shares during the last quarter.

Around 60 people lined the sidewalk in front of the Apple Store in Tokyo's upscale Omotesando shopping district before the shop opened at 8 a.m.

Analysts suggest that the dip in...

In other news, insider Chris Kondo sold 6,209 shares of Apple stock in a transaction dated Wednesday, August 16th.

While we continue to cook up our exclusive in-depth reviews, it's definitely worth highlighting how the smaller iPhone 8 handled JerryRigEverything's obligatory durability inspection. We will know once iPhone X global rollout is complete. "I think it'll be more lively with more people with the iPhone X", said Ray Yokoyama, after buying an iPhone 8 in Tokyo.

The upshot is that any sluggishness in iPhone 8 sales could signal more appetite for the iPhone X, said Katy Huberty, an analyst with Morgan Stanley.

Apple Orchard Road store was inaugurated on May 27, this year and this is the first time the store is hosting such a major launch.

If you intend to order a new iPhone from carrier websites, shipping times can be longer than at Apple. At $999, the X carries the highest retail price ever set for an iPhone.

According to Neil Cybart, an analyst who covers Apple for Above Avalon, "I think demand is down from a year ago, for no other reason than you have another flagship phone". But the usual excitement is expected to be muted this year, with many customers choosing to wait until November to upgrade to the more expensive iPhone X.

Apple declined to comment.

With all that having been said, this year is still quite different from years past.

The launch took place in Australia where nothing happened as exciting as it used to be. iPhone launches are usually a festival affair where hundreds queue up outside the store.

Mr. Duan says he has no plans to buy any new phone in the near future, saying his iPhone 7 works just fine.

Other reports by Click Lancashire

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