Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries

Lawrence Kim
September 14, 2017

In a press release, Rihanna said her goal in creating Fenty Beauty, was inclusivity, stating: "The Fenty Face was created for women of all skin tones, of all personalities". The collection also consists of shimmer highlighting sticks that come in 10 shades, blotting papers and powder, blusher and highlight duos and makeup brushes and a dupe for the highly coveted beauty blender. Now, celebrities are coming out to show their support.

Rihanna made her second fashion week debut with her Fenty x PUMA collaboration.

Rihanna rode on the back of a bike - in true rock star form with one hand displaying the sign of the horns and her tongue sticking out - after the models strutted around the race car-like catwalk at the Park Avenue Armory.

We think both brands are great, but Kylie Cosmetics could DEFINITELY learn a thing or two about inclusion from Fenty Beauty.

And the hype was REAL - when I dared to try and visit the Fenty Beauty website on Friday morning, I was politely told that there was 35,199 people waiting ahead of me. The Fenty Beauty Gloss Bomb Universal Lip Luminizer foundation comes in 40 shades.

Fenty Beauty's Universal Lip Luminizer is meant to suit all skin tones. The 29-year-old said she wanted to be sure all women, no matter their complexion, could use her products. Shades vary from a light pearl-pink to a dark glittery unicorn-purple, so you can really get creative with this tool.

Of course, Twitter saw that shit for what it was, and was quick to call her out on it, and I am here for all of the shade in the form of Rihanna gifs and memes.

With premiere quality, fair prices, and availability at Sephora, there's just literally no reason to opt for KyCo over Fenty.

There is such a lack of choice for darker skinned consumers that of course we're going to jump on a brand that caters for us so well.

But, as mentioned, there is one bronze lip gloss which has gold specks of glitter and a subtle, fruity vanilla scent.

Other reports by Click Lancashire

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