How the Apple TV 4K Will Beat Its Toughest Competitors

Joanna Estrada
September 13, 2017

Unveiled at Apple's much-hyped iPhone X launch event on Tuesday, the new Apple TV 4K can, obviously, play 4K video up to 60 frames per second, adding weight to the rumours that the Apple's new iPhones will be able to record 4K footage at 60fps.

That means the apps that run video will support 4K and high dynamic range, but more importantly, it means Apple's library of content will gradually be upgraded to support the format also, and that's good news if you own quite a few movies on iTunes.

It already hosts ESPN content on its platform, for which it will start developing notifications.

The other major differentiator that Apple announced at the event is that later this year, it's bringing a dedicated live sports tab to the Apple TV 4K, featuring every live sports game and the option to include or remove scores.

"Sports fans in the United States will be able to track their favourite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting evetns now playing through a dedicated sports tab".

In addition, Apple TV 4K will also offer "4K HDR content from popular video services, including Netflix, coming soon".

Fortunately we won't have long to wait, with the Apple TV 4K arriving in Australia for $249 for the 32GB and $279 for the 64GB, joining the previous Apple TV (Full HD) for $209 on September 22.

Getting subscribers to voluntarily switch to a more premium plan because they are excited to watch 4K movies and TV shows would be great for Netflix. Users will get an automatic upgrade to 4K HDR versions when they become available in their existing iTunes library.

If you are very much curious to know more about this Apple TV 4K and its features, let's get to to list of its features and specifications right now.

"Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

On top of its studio deals, Apple has plans to export its TV app to Australia, Canada, France, Germany, Norway, Sweden, and the United Kingdom by the end of this year.

It's also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices. Apple has announced that its catalog of 4K content will be available at the same price of HD content (typically between $10-$20) thanks to some determined haggling the company's business team did with studio executives earlier this year. Moreover, users can also share photos and videos from iPhone and iPad using iCloud on Apple TV. More information is here. Not all content is available in 4K HDR.

Naturally, a subscription will be required to access some content, such as Netflix. And, to enjoy 4K resolution you will need a 4K capable TV.

So, there you go.

Other reports by Click Lancashire

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