'Fixer Upper' stars launching home goods brand at Target

Lawrence Kim
September 13, 2017

In a recent announcement, Target has revealed that the dynamic duo behind HGTV's smash hit "Fixer Upper" will be launching a brand new exclusive home and lifestyle brand. The couple announced Tuesday that they are partnering with Target on a unique line of home goods and decor called Hearth & Hand with Magnolia, just in time for the holiday hosting season. The items will be available November 5. Designs also incorporate modern, classic, industrial and vintage touches.

Joanna opened up about the exciting new venture as well!

The brand includes the Magnolia Market, Magnolia Home by Joanna Gaines, Magnolia Construction, Magnolia Realty, the Silos Baking Co., Magnolia Table, and a lifestyle magazine, the Magnolia Journal.

"Until now, the pieces Jo has designed through Magnolia Home have been the fundamental elements that help to create a home you're insane in love with", Chip said in a Magnolia Market blog post. Target added that it would refresh the collection with new items multiple times throughout the year.

The best part is the price tag. The Target House provides a no-cost living option for long-term patients of the St. Jude Children's Research Hospital.

We couldn't agree more. "Coming together with Target not only allows us to design handsome pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined". Chip and Joanna Gaines will chat more about their exciting collaboration on TODAY this Thursday. So sweet - we're counting down the days until we can start buying!

Other reports by Click Lancashire

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