All proceeds of Blizzard's new WoW pet goes to disaster relief

Joanna Estrada
September 13, 2017

Shadow the Fox is available on the shop now.

In light of the disasters surrounding the U.S., Blizzard has promptly shifted the release of this year's charity pet in World of Warcraft forward.

"Your donation will be split equally between both organizations: for the American Red Cross to help people affected by disasters big and small in the US, and the IFRC to help Red Cross Red Crescent Societies respond to disasters through their Disaster Relief Emergency fund".

If you don't play World of Warcraft, but would like to support the disaster relief effort, you can do so directly via the American Red Cross website.

Their partners are the American Red Cross and International Red Cross and Red Crescent Societies (IFRC) disaster relief funds, to whom 100% of your pet adoption fee will go. This purchase is not tax deductible.

Blizzard is helping people affected by disasters big and small by making a gift to American Red Cross Disaster Relief and supporting worldwide disaster response by supporting the IFRC Disaster Relief Emergency Fund. It's yours to keep. Once Shadow is activated, every account both present and future will have access to it and is able to participate in pet battles to gain rewards and open up daily requests. Blizzard usually donates 100% of the sales of these pets to charity, and it will be doing the same with the $10 pet Shadow. It will appear in each character's pet and mount journal.

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