The new Apple TV 4K is sharper, faster, and even more expensive

James Marshall
September 12, 2017

Given 4K content takes up a lot more space on a drive, we would be surprised to see Apple stick to a base 32GB model, instead, replacing it with a 64GB model and offering a much larger 128GB for those who store more content on their Apple TV.

Apple TV 4K will boast four times faster graphics thanks to its new A10X Fusion chip, the same as in the latest iPad Pro. 4K TVs have been dropping in price dramatically over the previous year, so it's no surprise that Apple has made a decision to enter the market, too.

The Apple TV 4K finally embraces 2160p video resolutions from streaming services, as well as UHD content through iTunes - including Spider-Man Homecoming, as shown during the launch event.

The device might get a little smaller, and a little faster, but the touch remote was only just introduced in the last iteration, so we wouldn't expect any big changes in terms of hardware next time around - apart from that all-important 4K update. Set-top boxes have become the middlemen for many consumers who mostly stream online video: for example, you can sign into your Netflix account on a new Apple TV model, choose a 4K program to watch like Black Mirror, and stream it through the Apple TV to your 4K television.

Dubbed Apple TV 4K, the new version of the gadget will support the far richer 4K HDR video standard that is slowly gaining traction among TV manufacturers and content creators.

More importantly for some was the mention of Dolby Vision, HDR10 and HLG. You can bet most blockbuster titles will be priced $29.99 (the going rate), albeit with Apple's iTunes Extras that include bonus materials such as deleted scenes and production featurettes.

You'll be able to order the Apple TV 4K on September 15th for $179, and it'll ship on September 22nd.

Then, just when we thought Apple had forgotten all about the Apple TV, showed up in September 2015.

Is Apple playing "catch up" with other media device makers?

There was one glaring omission from the feature-set of the fourth-generation Apple TV: support for 4K.

We expect a serious bump up in hardware.

Other reports by Click Lancashire

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