Wal-Mart back-to-school sign hung above guns, sparking outrage

Joanna Estrada
August 12, 2017

"We're very sorry and checking into how this could have happened".

Unfortunately, its "Own the school year like a hero" merchandising has ended up in one of its USA stores' sporting goods departments.

There seemed to be some confusion within the company's management, however, as Walmart initially identified a store in Evansville, Ind., as the source of the photographed display, Huff Post reported. The chain quickly determined the sign was in Evansville, Indiana-though there's a question about that now-and the sign apparently was quickly removed.

This morning, Walmart issued a statement and apologized for the display saying it was a "truly terrible". Or, more to the point, a display case full of guns and rifles.

Walmart responded to some of the comments by calling the display "truly awful" and "horrible".

'People don't seem to honestly care, ' May noted.

Following May's tweet, Walmart's account was bombarded with angry messages, replying to dozens of outrages Twitter users. HOW tone deaf can a corp be?,' one Twitter user asked incredulously. 'This was frightful and we removed the sign as soon as we found out'.

According to The New York Times, images of the display began circulating on social media before Walmart addressed the situation. Walmart spokesman Charles Crowson later clarified that that was a mistake, and that officials were still trying to figure out where the photo was taken, if the sign was removed - and if it even existed in the first place.

The retailer also drew fire past year before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.

Other reports by Click Lancashire

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