Facebook introduces Watch, its redesigned video platform

Joanna Estrada
August 11, 2017

Just previous year, the social media giant launched a dedicated video platform.

The colossal social media site, Facebook, is looking dip its toes in the growing video streaming market; the social media giant recently announced its own platform called Watch and is now looking to tackle video streaming websites such as Netflix and Youtube. It was the second most-watched video on the web for the month of July, according to video intelligence firm Tubular Labs, and is the 28th most-viewed video of 2017.

Imagine that all these users that Facebook have gathered throughout the years; now, the Watch can also capitalize on the huge amount of audience and statistics they have.

"Shows are made up of episodes -- live or recorded -- that follow a consistent theme or storyline".

Watch will be available on mobile, desktop and on Facebook's TV app and it will have different video sections like like "Most Talked About", which highlights shows that spark conversation, "What's Making People Laugh", which includes shows where many people have used the "Haha" reaction, and "What Friends Are Watching", which helps you connect with friends about shows they too are following.

A blog post about the new Facebook service stressed that it is organized around "friends and communities".

Watch will available to select users initially in United States and will be rolled out to all (only in US) in coming few weeks.

The new service will feature some live events that Facebook has acquired streaming rights for, including a weekly Major League Baseball game.

"To help you keep up with the shows you follow, Watch has a "Watchlist" so you never miss out on the latest episodes", she added.

Some of the shows that will be initially available on Facebook Watch are Tastemade's Kitchen Little, Nas Daily, Gabby Bernstein, Nat Geo WILD's Safari Live, The Dodo's Comeback Kids, Tommy Mac and more. Facebook will reportedly be sharing revenues with creators in the 55:45 ratio, similar to Alphabet Inc's (NASDAQ:GOOGL, NASDAQ:GOOG) YouTube.

The feature will only be available to USA audience at first. Watch is basically the redesigned Video tab which is already available to US users.

"Watch is comprised of shows, a new type of video on Facebook", said Nick Grudin, Facebook's vice president of media partnerships, in a blog post.

Other reports by Click Lancashire

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