Apple makes aggressive move seemingly aimed at poaching more Imagination staff

James Marshall
July 10, 2017

The Telegraph reports that Apple has set up its own GPU design team in offices just a few miles from Imagination's campus.

Apple has hired a string of Imagination employees in recent months including its former chief operating officer John Metcalfe, who have been placed staff at the iPhone giant's main United Kingdom office in London or in California. This is a serious accusation, as United Kingdom stock market listed companies are expected to issue any share price impacting news to investors immediately. The new office was earlier reported by The Telegraph. This was after Apple stated that it would stop paying royalties since it planned to stop using the UK-based company's technology.

In a conference call with investors last week Imagination chief executive Andrew Heath said "we don't accept Apple's position" that it can build patent-free systems, adding that the claim it could do so was "unsubstantiated".

Apple's claims that Imagination sat on the news for weeks without telling shareholders heaps more trouble on the company and could spur regulators to examine whether Imagination improperly withheld information from shareholders, according to one legal expert.

It claims that, in 2015, it told Imagination that it would no longer be buying its latest technology, and the following year notified the firm that it was initiating a clause in its contract that allowed it to pay a lower royalty rate for using a smaller amount of intellectual property. The microchip technology is a key aspect of the graphics chips that are used in Apple's products including iPhones, iPads and the Apple Watch.

The two have been fighting publicly since April, when Apple said it would drop Imagination Technologies' graphics technology.

On Friday Patently Apple posted a report titled "Apple States that Recent Comments made by Imagination Technologies are Inaccurate and Misleading". "We valued our past relationship and wanted to give them as much notice as possible to adapt their future plans".

Apple said it was "disappointed" with Imagination's statements, which it called "inaccurate and misleading".

Other reports by Click Lancashire

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