Rajini hot air balloon to float in Hollywood

Lawrence Kim
June 26, 2017

With Akshay Kumar on board the excitement is all the more insane.

The 3-D film, the budget of which is believed to have touched Rs. 400 crore, is all set for a world-wide release on January 25 next.

Raju Mahalingam, creative head of Lyca Productions revealed that a 100-foot-tall hot air balloon will promote the sci-fi robot drama "2.0" across the world, making pit stops at San Francisco, London, Dubai, Australia and Los Angeles. Lyca productions, the makers of 2.0 have come up with a unique and interesting strategy for the promotion of the film. That's right! The filmmakers plan to use a hot air balloon with life sized images of Rajinikanth and Akshay Kumar as part of their promotions.

After #LA, the #2Point0 hot-air balloon will travel to SFO, London, Dubai, SE Asia, Australia and then to various Cities in India. "We hope to involve well-known film stars from across the country to participate in the ride", Raju said. "The hot balloon will fly to many cities and countries as the part of promotional drive".

Trade analyst Taran Adarsh took to his Twitter account to share the news with us today.

When it comes to super star Rajinikanth's movies, no stone is left unturned with its promotions. Planning a world tour means a fat amount for the publicity.

Directed by Shankar, the film which is the sequel to the 2010 blockbuster "Enthiran" is now in its post production stage. The Bollywood Khiladi, Akshay Kumar will be seen portraying the antagonist role of Dr. Richard.

Previously, before the release of Rajinikanth's film Kabali, several Air Aisa aircrafts were used to promote Thalaiva's film.

Other reports by Click Lancashire

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