Burger King's Whopper gets prank Wikipedia edits in ad gag

Joanna Estrada
April 17, 2017

"Okay, Google, what is the Whopper burger?"

The ad was supposed to air during "Kimmy Kimmel Live" and "The Tonight Show" Wednesday evening, as well as appear on a number of cable networks, including Comedy Central and MTV, according to The Verge.

The 15-second television ad features someone dressed as a Burger King employee stating that 15 seconds isn't long enough to explain the "fresh ingredients" in the mass produced fast food burger, before saying, "I have an idea". Google accidentally set off some devices with its own Google Home ad during the Super Bowl, and a TV report about a 6-year-old girl named Alexa sparked some Amazon Echo devices to try and order dollhouses.

The advertisement eliciting a response from Google devices was short-lived, however, as they stopped responding to the advert a few hours after it was launched. "O.K. Google, what is the Whopper burger?"

"We saw it as a technology to essentially punch through that fourth wall", Burger King President José Cil told BuzzFeed News, describing it as "a cool way to connect directly with our guests".

Google declined to comment and Wikipedia was not available for comment.

Many people criticised the new Whopper ad as creepy given the growing interest and concerns over the safety of IoT devices.

But the marketing stunt backfired after somebody altered the first line of the Wikipedia entry to say that the burger contains "cyanide" and is "cancer-causing".

The edits were eventually removed and replaced with a simple, generic description of the sandwich. Wikipedia soon locked the page and changed all of the unauthorized edits.

This is believed to be the first TV commercial specifically created to tap into connected home devices. Back in January, after a little girl ordered an expensive dollhouse through Amazon Alexa, a TV broadcaster reported on the story. But if a user inquires about a Whopper the devices will bring up the Wikipedia article.

Update: 4:10pm: This post was updated throughout after Google blocked the ad from triggering its voice assistant.

A short time after word of the ad came out, Google shut down the ability of the commercial to trigger anything in the Google devices. A Google spokeswoman said the Disney promotion "wasn't meant to be an ad", and was part of a feature that provides daily information to Google Home users and sometimes shares "timely content".

Other reports by Click Lancashire

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